A creative director whostepped in front of the camera.

I spent seventeen years as a creative director and brand strategist — behind the camera, writing the brief and deciding why the shot needed to land a certain way.

Now I'm in front of it — and I bring all of that with me.

That's the difference. A brand booking me isn't just renting a face — it's getting someone who's sat on the other side of the table, understands the brand and the brief, and can deliver finished, edited content instead of a folder of raw clips. I've made work for and inside JWT, Saatchi & Saatchi, Team One, RPA, and DigitasLBi, served as CD/CBO at a consumer-electronics startup, and have a Cannes Grand Prix on the shelf. None of that matters on a shoot — except it means you don't have to explain the brief twice.